Project - Legado Ibérico ''El Pozo'' - Campaña Verano

Legado ibérico

Un legado sabe mejor cuando lo compartes

+

4

M

Impresiones de campaña

Paid, orgánico e influencers.

+

3

M

Alcance de campaña

+

22

%

Engagement rate

En Instagram

Posicionamiento de marca nueva en social media, con momentos de lujo cotidianos.

Smiling man wearing sunglasses and a white t-shirt, holding a colorful paddle on a sandy lakeshore with hills in the background.

Two women in swimsuits relaxing on a towel with a plate of prosciutto-wrapped melon slices, glasses of lemon water, and a bowl of fruit.

Smiling young woman in a red swimsuit and floral cover-up holding a paddle on a sandy lakeshore with hills in the background.

Table set with orange juice, bowl of strawberries, sliced tomatoes, rolled prosciutto, ospabad spread with bread, croissant on plates, and two people's hands.

Four people reaching out to stack wooden blocks on a striped tablecloth beside snacks and drinks.

Three friends wearing sunglasses enjoying a picnic on a lakeside beach with bread, grapes, and spreads on blankets.

Logo design

Communication strategy

Creative direction

Identity design

Brand guidelines & brandbook